Privacy Notice

Introduction

Welcome to the Dropit Privacy Notice (“Notice”). This Notice applies to the operations of Dropit for America Inc, Dropit Shopping Limited and DBAG Shopping Limited (known individually or collectively as “Dropit”).  

Dropit respects your privacy and is committed to protecting your personal data. This Notice will inform you about how we collect and process your personal data when you use our services online or offline, visit our website (regardless of where you visit it from) or otherwise provide data to us online or offline in the course of our dealings with you or a retailer we work with (“Dropit Services”). It also tells you about your privacy rights.

This Notice is subject to local laws and may be adjusted from time to time to comply with these requirements, as well as to reflect our changing business practices.  

 

Important information and who we are

Purpose of this Notice

This Notice aims to give you information on how Dropit collects and processes your personal data when you: 

 

  • Use the Dropit Services. This includes when these are offered to you in Dropit partner stores and through Point of Sale (“POS”) devices. We may collect personal data about you through the Dropit App, Web App and website. 
  • Visit the Dropit website. You may provide personal data to us through our website, including when you sign up to our newsletter, enter any competitions we are running, or enquire about or purchase our services. 
  • Contact us. If you contact us, whether online or offline, with any queries about our services, we will use the personal data you provide in order to assess and respond to your query. 

 

The Dropit Service, Apps, POS device and website are not intended for children and we do not knowingly collect data relating to children.

It is important that you read this Notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Notice supplements the other notices and is not intended to override them.  

This Notice also explains our relationship with any mall or property that may make the Dropit Services available to you. We will share the personal data you provide to us with this mall or property in order to provide the Dropit Services and for related promotional purposes. We provide more details on this below. We do not control how the malls and properties we work with use your personal data, and we recommend that you read any privacy policy or notice that they provide when you access the Dropit Services.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Notice. If you have any questions about this Notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.  

 

Contact details

Our full details are:

Full name of legal entity: Dropit Shopping Limited and DBAG Shopping Limited

Email address: dataprotection@dropitshopping.com

Postal address:  3rd Floor, Norfolk House, 106 Saxon Gate West, Milton Keynes, United Kingdom, MK9 2DN

Telephone number: N/A

Dropit for America Inc Email address: dataprotection@dropitshopping.com

Postal address: 11801 Domain Blvd, 3rd floor, Austin,, TX 78758

Telephone number: N/A

 

Depending on your jurisdiction and where you use the Dropit Services, you have the right to make a complaint to any relevant supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before this so please contact us in the first instance.  

 

Changes to this Notice and your duty to inform us of changes to your personal data

 

ANY INFORMATION THAT IS COLLECTED VIA OUR SERVICES IS COVERED BY THE PRIVACY NOTICE IN EFFECT AT THE TIME SUCH INFORMATION IS COLLECTED.  WE MAY REVISE THIS NOTICE FROM TIME TO TIME. IF WE MAKE ANY MATERIAL CHANGES TO THIS NOTICE,WE’LL NOTIFY YOU OF THOSE CHANGES BY POSTING THEM ON THE WEBSITE OR THE APP OR BY SENDING YOU AN EMAIL OR OTHER NOTIFICATION, AND WE’LL UPDATE THE “LAST UPDATED DATE” BELOW TO INDICATE WHEN THESE CHANGES WERE MADE.

 

This Notice was last updated on September 15th, 2025 and historic versions can be obtained by contacting us. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

 

Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

 

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

 

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, delivery collection point, email address and telephone numbers.
  • Financial Data includes bank account and payment card details. This type of personal data is currently collected and stored by a third party.
  • Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
  • Purchase Data includes details about purchases you have made in Dropit partner stores.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.  
  • Profile Data includes your username and password, purchases made by you, your interests, preferences, feedback and survey responses.  
  • Usage Data includes information about how you use our website, products and services, including interactions with our products on the screen and screen recordings with anonymized data.

 

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. 

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with Dropit Services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.  

 

How we collect your personal data

We use different methods to collect data from and about you including through:

 

  • Direct interactions. You may give us your Identity, Contact,, Purchase and Financial Data by filling in forms or by corresponding with us by post, phone, email, via the App or otherwise. This includes when you:

▪    apply for our services;

▪    create an account on our Apps, POS device, website or with us directly;

▪    subscribe to our service or publications; 

▪    request marketing to be sent to you;

▪    enter a competition, promotion or survey; or

▪    give us feedback.  

  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

▪    Technical Data from the parties such analytics providers Google, based outside the EU;  

▪    Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU.

▪    Identity and Contact Data from Dropit partner stores.

 

Our legal basis for using your personal data 

Depending on where you are located, we only process your personal data where we have a legal basis to do so. The legal bases we rely on include: 

  • Where we need personal data to perform a contract we are about to enter into or have entered into with you. 
  • Where processing personal data is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as when we share your personal data with Dropit partner stores.
  • Where we need to process personal data to comply with a legal or regulatory obligation, or to defend or enforce our rights and interests. For example, where we look to enforce our Terms and Conditions.
  • Where you have consented to our processing of your personal data, such as when you consent to our use of cookies. 

 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Complying with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Where you have consented to our use of your personal data for specific purposes;

Consent means you have expressly given us consent to process your personal data for specific purposes such as to process your data for marketing purposes or supply you with third party direct marketing communications to you via email or text message. 

 

Our purposes for processing your personal data

We process your personal data for the following purposes:

 

  • Providing the Dropit Services. We use personal data about you to operate, maintain, and provide the Dropit Services, such as building your profile, arranging your deliveries and allowing you to login.

 

  • Communicating with you. We may use your contact details to contact you for administrative purposes (e.g., to provide services and information that you request) or to assist with customer support.

 

  • Analytics and product development. We or our direct customers/clients  may use personal data about you to analyze usage trends and preferences to improve the Dropit Services and marketing campaigns, as well as to develop new products, services, features, and functionalities.

 

  • Billing. We may process personal data about you for billing purposes, such as your payment details.

 

  • Legal. We may use your personal data to enforce this privacy notice, our Terms and Conditions, to defend our legal rights and to comply with our legal obligations and internal policies.

 

  • Promotional offers from us. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You may receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

 

You can ask us or third parties to stop sending you marketing messages at any time by sending us a message via in-app live chat, calling us by phone or sending us an email or by clicking ‘Unsubscribe’ in our emails. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, service experience or other transactions.

 

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

 

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.



Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes outlined above.

 

  • The mall or property that has made the Dropit Services available to you. Please note that this mall or property’s use of your personal data will be subject to their own privacy policy. 
  • Internal Third Parties as set out in the Schedule.  
  • External Third Parties as set out in the Schedule.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.  
  • We may also share your personal data with Dropit partners (such as retail partners) and other third parties as part of the Dropit Services that we offer. 

 

International transfers

Dropit is based in the UK and the USA. Please note that we may transfer your personal data to a country outside of where you are based where the level of protection of personal data may be different than in your country. If we transfer your personal data outside of your country, such as when sharing your personal data within the Dropit group of companies, we will comply with applicable data protection laws. In particular we will rely on (i) an EU Commission or UK government adequacy decision, (ii) contractual protections for the transfer of your personal data, or (iii) another valid data transfer mechanism. 

 

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In accordance with certain laws to which the Dropit group of companies is subject, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax and audit purposes.

In some circumstances you can ask us to delete your data: see “Request erasure” below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.  

 

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.  Under the California Consumer Privacy Act 2018 (CCPA) we are obliged to declare whether we sell or share your personal data.  We do not sell or share your personal data.  However you may still specifically opt out of the sale of your personal data by clicking on the attached link: Do not sell my personal data.

The rights you may be entitled to exercise include the following: 

 

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.  

 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  

 

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.  

 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 

If you wish to exercise any of the rights set out above, please contact us at contact@dropitshopping.com

 

No fee usually required

You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

 

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

 

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  

 
Schedule

 

Internal Third Parties

Other companies in the Dropit group of companies acting as controllers or processors and who are based in the UK and the USA. 

 

External Third Parties

The parties with whom we may share your data will vary (for example courier providers) depending on where you use the Dropit Services.  

 

Service providers acting as processors based in the UK, Israel, USA and the EEA who provide IT, system administration and delivery services:



Intercom, Inc. and Intercom R&D Unlimited Company - https://www.intercom.com/security

 

Stripe, Inc. - https://support.stripe.com/questions/stripe-and-european-data-transfers

 

Google Inc. (Google Cloud and Google Analytics) - https://cloud.google.com/security/gdpr/, https://policies.google.com/privacy?hl=en

 

SolarWides Observability Console provided by SolarWinds Worldwide, LLC

https://www.solarwinds.com/legal/privacy

 

MongoDB, Inc. - https://www.mongodb.com/cloud/compliance/gdpr

 

OneSignal - https://onesignal.com/blog/product-policy-updates-for-gdpr/

 

Mailjet SAS – https://www.mailjet.com/security-privacy/

 

Microsoft Corporation - https://www.microsoft.com/en-us/TrustCenter/Privacy/gdpr/default.aspx 

 

84codes AB trading as CloudAMQP - https://www.cloudamqp.com/gdpr.html

 

Gophr Limited - https://uk.gophr.com/privacy-policy 

 

Clarity - https://privacy.microsoft.com/en-us/privacystatement - (anonymized)

 

DPD UK - https://www.dpd.co.uk/privacy_policy.jsp

 

DPD IE - https://dpd.ie/Privacy-Policy 

 

USPS - https://about.usps.com/who/legal/privacy-policy/full-privacy-policy.htm 

 

FedEx - https://www.fedex.com/en-us/trust-center/privacy.html

 

Velocity - https://www.velocitycc.co.uk/privacy-policy#:~:text=Who%20has%20access%20to%20your,third%20parties%20for%20marketing%20purposes


Amplitude - https://amplitude.com/privacy

 

Sentry - https://sentry.io/privacy/

 

LaunchDarkly -  https://launchdarkly.com/policies/privacy/

 

IdealPostcodes - https://terms.ideal-postcodes.co.uk/website/privacy.html

 

AutoAddress.ie -  https://autoaddress.com/wp-content/uploads/2023/01/Autoaddress-PrivacyPolicy-2019.pdf

 

EasyPost - https://legal.easypost.com/#privacy-policy

 

Shipmate - https://www.shipmate.co.uk/privacy-policy#:~:text=Our%20use%20of%20data,be%20disclosed%20to%20third%20parties.



Other external third parties:

Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in EEA, Israel and USA who provide consultancy, banking, legal, insurance and accounting services.

 

Relevant national regulators and other authorities who require reporting of processing activities in certain circumstances